01SOUND
Radio and audio
Build awareness as part of your listeners’ daily routine — in a city, region or across Poland.
Also ESKA2 and ESKA ROCK
Explore ZPR radio advertisingINNOVAPM / CROSS-MEDIA CAMPAIGNS
One campaign.
More ways
to reach people.
ZPR radio, websites, social media, print and special projects. I’ll help you select the right channels for your goals, audience and budget — locally or across Poland.
01 / RADIO & AUDIO
Your brand.
Part of your audience’s day.
02 / WEBSITES
Content in
the right context.
Premium articles · display · video
Media brands that connect you
with your audience.
Music and entertainment ↗
Polish music hits ↗
Rock and personalities ↗
Music and energy ↗
Radio close to its listeners ↗
News and current affairs ↗
Homes and construction ↗
Selected brands from the Grupa ZPR Media portfolio. Select a logo to explore the brand.
Brand and trademark rights are held by the relevant Grupa ZPR Media companies. Contact: Grupa ZPR Media, ul. Jubilerska 10, 04-190 Warszawa, +48 22 51 59 001, +48 22 51 64 700.
CHANNELS & AD FORMATS
You don’t need to be everywhere.
Choose the places that matter.
Your goal, audience and budget guide the media selection. Here are the options we can combine in your campaign.
02DIGITAL
Websites and digital
Reach people where they look for information, inspiration and answers.
News, entertainment and specialist websites
Explore ZPR digital advertising03ENGAGEMENT
Social media and video
Tell your brand’s story in formats that fit how people use media.
Profiles and formats selected for your campaign
Explore ZPR digital options04CONTEXT
Print and specialist brands
Place your message alongside your readers’ interests — from current affairs to construction and architecture.
05STORYTELLING
Branded content and production
Tell a story that goes beyond a short ad. Match the format and production to your subject and audience.
Creative, production and distribution — based on the brief
Explore ZPR production services06EXPERIENCE
Events and special projects
Combine media presence with a first-hand brand experience and direct audience engagement.
Scope and brand involvement confirmed individually
Explore ZPR special projectsBrand, format and date availability, along with placement terms, are confirmed when we prepare your proposal.
FROM GOAL TO CAMPAIGN
What would you like to achieve?
Three possible starting points. We’ll select the final channel mix after our conversation.
A new location.
More reasons
to visit.
Launch a new location or support footfall at an existing one.
Local radio + website + social
Let’s discuss local footfall A new product.
A story worth
discovering.
Launch a product, enter a market or build brand awareness.
Radio + video + branded content
Let’s discuss your launch The right people.
The right
context.
Reach people with specific interests or industry needs.
Specialist website + content + event
Let’s discuss your industry HOW WE WORK
The goal comes first.
Then the media plan.
InnovaPM helps define your needs, select solutions and coordinate proposal discussions. Terms, availability and responsibilities are agreed before delivery.
- 01
Goal and brief
We define the audience, area, timing and indicative budget.
- 02
Channel selection
We recommend media and formats suited to your campaign goal.
- 03
Proposal confirmation
We agree availability, pricing, assets and delivery scope.
- 04
Delivery and review
Delivery follows the agreed scope and reporting arrangements.
GOOD TO KNOW
Before
we start.
No brief yet? Start with your goal and a little information about your business.
Can a campaign cover just one city?
Yes. ZPR radio offers local, regional and nationwide campaigns. We’ll check station availability and supporting formats for your chosen area.
What budget should I plan for?
The budget depends on reach, campaign duration, formats and asset production. Enter an indicative amount or leave it as ‘To be agreed’. Pricing follows once the brief is clear.
Do I need ready-to-use advertising assets?
No. We can include creative and production requirements in your enquiry. Their scope, timing and costs will be set out in the proposal.
How far ahead should I plan a campaign?
Tell us your intended start date. Lead times depend on media availability and asset preparation; special projects usually need more coordination. The schedule will be confirmed in the proposal.
Can I choose a single channel?
Yes. Cross-media is an option, not a requirement. We may recommend a single channel if it suits your goal.
Who handles the proposal and communication?
Your contact at InnovaPM is Krzysztof Fiedorowicz. I help clarify your requirements and recommendations. Final media terms, availability, delivery partners and responsibilities are confirmed individually.
How to integrate radio with programmatic and digital campaigns?
Combining radio airplay on ZPR Media stations (such as Radio ESKA, Vox FM) with targeted digital display, video and programmatic creates cross-channel synergy: radio builds rapid brand recall and authority, while digital channels drive direct landing page conversions.
How does a cross-media campaign differ from a single channel?
A cross-media campaign synchronises multiple touchpoints (radio, portals, print, social) throughout the day, reinforcing your message across various contexts and maximising impact per budget spent.
YOUR NEXT STEP
Tell me your goal.
Let’s choose the media.
Complete the short form. I’ll get back to you with follow-up questions or a suggested time to discuss your campaign.
Krzysztof Fiedorowiczcross-media campaigns